MoveOn.org has paid the New York Times $77,508 after the newspaper confirmed that its ad department had undercharged the group for its controversial ad that called General David Petraeus “General Betray Us.”
The New York Post had disclosed that the Times charged the left-wing group only about $65,000 for the full-page ad, while the “open rate” for such an ad is $181,000.
http://www.newsmax.com/insidecover/MoveOn_pays_Times/2007/09/26/35887.html
So... if I do the math... $65,000.00 + $77,508.00 = $142,508.00.
That still equals a near $40,000.00 discount. I don't really care what kind of a discount the NYT gives anyone. It is their business and they can conduct it as they please. As long as they don't cry about the outcome when people will continue to cancel subscribership do to their eargerness to support the fringe left. It was classless to run the add in the first place and I would not have done it were it my company. They do have the right to refuse business.
2007-09-26
13:16:16
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18 answers
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asked by
Mr. Perfect
5
in
Politics