Your individual homework assignment in this course is to develop, write, and present a Marketing Plan. You will choose a product or service and develop your plan according tothe Marketing Plan Outline contained in a pull out section located between pages 58 and 59 entitled "Building a Marketing Plan". There is also a Sample Marketing Plan located in your text starting on page 531, that will serve as an example of how the Marketing Plan Outline can be completed to develop a real Marketing Plan
Each section of the plan will be an assignment that is due for each unit.
Your assignment for Unit 2 is to write the Situational Analysis section of your Marketing Plan. There are 3 parts to this section - The Internal Environment, The External Environment and the Swot Analysis.
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2006-11-08
13:53:53
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Small Business