Microsoft, the software giant, will make a $100,000 donation to the Humane Society of the United States (HSUS) and is partnering with the group on a pilot program called the i’m Initiative. Through the new program, whenever a Windows Live Messenger user has a conversation using i’m, Microsoft will give a portion of the program’s advertising revenue to one of ten organizations selected by the user. The HSUS is one of the choices, and there is no limit to the amount of money that can be donated.
The U.S. Sportsmen’s Alliance, the nation’s leading sportsmen’s advocacy organization, has urged Microsoft to end its support of HSUS, but the company refused. According to Microsoft representative Tara Kriese, Microsoft believes the i’m Initiative is “a great way to enable people to help causes that are important to them.”
2007-08-19
17:23:24
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tackelberry88
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