7-Eleven stores stop selling Cocaine, the energy drink
By David Koenig, Associated Press
DALLAS — Convenience-store operator 7-Eleven is telling franchises to pull a high-caffeine drink from its shelves because of the product's name: Cocaine.
The company acted after getting complaints from parents of teens, who are a big part of the drink's target audience.
"Our merchandising team believes the product's name promotes an image which we didn't want to be associated with," said Margaret Chabris, a spokeswoman for 7-Eleven.
Cocaine comes in red cans, with the name spelled out in what letters meant to resemble lines of white powder.
According to the label, each 8.4-fluid ounce can contains 280 milligrams of caffeine — more jolt than a cup of coffee, a can of Coca-Cola or the leading energy drink, Red Bull — but no cocaine.
2006-10-26
02:03:19
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