what are your feelings about it... how does mercedes benz make you feel?
ex) quality, excitement, social approval, fun, what satisfaction do you get, how credible is the brand, how likable is the brand, how relevant
what are your judgments about it?
ex) high value, luxury, trustworthy
salience:
(depth of brand awareness)
what makes you recognize or recall mercedes benz? how easy is this recognition or recall
(breadth of brand awareness)
purchase condsideration
consumption consideration
2007-04-22
10:01:23
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8 answers
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asked by
stasiia
1