We’ve talked to many people during our 37 years in business, and we’ve found that one of the biggest barriers to using a natural product is the perception that it won’t work as well as a traditional one.
That’s why we’ve focused so much on research and innovation here at Tom’s—to ensure that our products are not only natural, but effective too. Let me share two examples!
We first earned the American Dental Association’s Seal of Acceptance in 1983—the first natural brand to carry it. (We have the Seal on some of our toothpastes and mouthwashes and on our floss.) We even successfully proposed a new protocol to replace their animal testing requirement!
More recently, our research team, which includes dentists, researchers, and herbal experts, learned that hops has strong odor-fighting potential. So it was added to our Long-Lasting Deodorants, making them even more effective.
2007-11-15
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