What is the psychological basis of the screaming commercial? I assume that the Oxyclean type of TV ad must have been well thought out by agency advertisng psychologists to deserve the ongoing ads.
If there are any published papers in the psychological or psychiatric literature on the effects of and the responses to screaming, I would appreciate the journal reference.
I realize that screaming does get one's initial attention,but why would one continue to listen to the blatant rudeness and what is the sales rational?
IT'S LIKE AN E-MAIL ALL IN CAPS - BOLD - UNDERLINED which is considered rude and immediately prompts the delete button....without reading the message! It gets a moment of negative attention prior to the deletion
thanx H Coralnick MD
2006-06-17
05:14:56
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12 answers
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asked by
coralnick@sbcglobal.net
1
in
Advertising & Marketing