Many years ago, Kate and I developed a Stewardship Model for Tom’s of Maine in order to codify all of the natural, sustainable practices we were already following—such as only using natural ingredients and never testing on animals. The Stewardship Model sets out very specific standards for natural, sustainable, and responsible practices, and guides all of us every day in our decision making.
Kate and I also feel that a commitment to sustainability should be incorporated into all areas of the company—not just the product formulations. Let me share just two examples: our packaging designer, Jack, purchases only post-consumer-waste recycled and recyclable materials and soy-based inks; and my Director of Product Supply, Mark, had some great ideas about using renewable energy sources, so in 2006, we began purchasing wind energy credits to offset 100% of our factory’s electricity needs.
2007-10-25
13:26:37
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