When I was travelling in America I noticed that serif fonts seem to be the standard choice for advertisements, shop signs, brochures, logos, websites, posters, signs in supermarkets and airports and even stickers on cars. In Europe, on the other hand, you see mostly sans serif fonts. Why do American marketeers prefer serif fonts? I find this puzzling because I associate serif fonts with traditionalism and sans fonts with modernity. Surely it should be the other way around, since Americans are normally the first to embrace all things modern?
2007-02-05
21:09:23
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1 answers
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asked by
bergab_hase
3