When I was travelling in America I noticed that serif fonts seem to be the standard choice for advertisements, shop signs, brochures, logos, websites, posters, signs in supermarkets and airports and even stickers on cars. In Europe, on the other hand, you see mostly sans serif fonts. Why do American marketeers prefer serif fonts? I find this puzzling because I associate serif fonts with traditionalism and sans fonts with modernity. Surely it should be the other way around, since Americans are normally the first to embrace all things modern?
2007-02-05 21:09:23 · 1 answers · asked by bergab_hase 3 in Travel ➔ United States ➔ Other - United States
Serif fonts are much more legible than sans serifs because the difference between individual letters is bigger (a graphics designer friend told me). Maybe Americans are more aware of this? It's interesting, though, that you would say that Americans are the first to embrace anything modern... in some cases, I would say Europeans were faster. Also, in some cases, Americans are certainly more traditional that European. Religion, for example, and traditional family values.
2007-02-05 21:18:47 · answer #1 · answered by Marianne M 3 · 1⤊ 0⤋