If the medical establishment is deserving of the credit it receives as an honorable & authoritative profession, then why does direct-to-consumer advertising have an impact on pharmaceutical sales?
As patients, why are we forced to see doctors and pharmacists at all, if we can merely bark out the name of a medication we've seen on clever TV spots & colorful displays, and usually expect to receive that medication?
If doctors were concerned about the loss of integrity & professional authority they suffer from this advertising, why don't they take action by only prescribing generics and non-consumer-direct marketed alternatives?
2006-12-31
09:06:00
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8 answers
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asked by
president_ronnie
1