I am not a Seahawks or Steelers fan. I heard this theory from my marketing professor. The NFL is a major business and it's all about making money. The Super Bowl generates so much hype and revenue for the league. The Steelers have a very large fan base, thus the league gets even higher ratings when the Steelers are in the Super Bowl. There are many more Steelers fans than Seahawks fans, therefore the league wanted the Steelers to win because they could generate more money on champion memorabilia (shirts, hats, DVDs, etc.) Then there's the whole deal with Bettis playing in his hometown of Detroit. Super Bowl XL was the final game televised on ABC, a station which had a long relationship with the NFL. Disney owns ABC. The league wanted a Cinderella ending for Bettis' career and the amazing Steelers playoff run as a 6th seed. Disney has players say they are going to Disney World, and they wanted to build up the whole "dreams really do come true" stuff because it was a feel good story.
2007-09-04
09:41:38
·
18 answers
·
asked by
marcscz
2