Knowledgeable News Audiences
News audiences vary widely in age, education, and how much they know about what's going on in the nation and the world. Most regular consumers of news are better informed, better educated, and older than the average American. But the audiences for some news sources stand out in this respect.
Judged by their answers to three news knowledge questions2, the most informed audiences belong to the political magazines, Rush Limbaugh's radio show, the O'Reilly Factor, news magazines, and online news sources.
Audiences with the highest educational achievement, by far, are the literary magazines and online news outlets. Readers of news magazines, political magazines and business magazines, listeners of Rush Limbaugh and NPR.
Some of these attentive and educated audiences also are older than average. The oldest audiences belong to the NewsHour (60% age 50 or older), the O'Reilly Factor (58%), Larry King Live (56%), network nightly news (54%), and Sunday morning talk shows (52%).
The Center is an independent opinion research group that studies attitudes toward the press, politics and public policy issues. We are best known for regular national surveys that measure public attentiveness to major news stories, and for our polling that charts trends in values and fundamental political and social attitudes. Formerly, the Times Mirror Center for the People & the Press (1990-1995), we are now sponsored by The Pew Charitable Trusts and are one of six projects that make up the Pew Research Center, a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world.
http://www.googlesyndicatedsearch.com/u/peoplepress?hl=en&ie=UTF-8&sa=X&oi=spell&resnum=0&ct=result&cd=1&q=limbaugh&spell=1
2007-02-04
02:50:03
·
5 answers
·
asked by
Anonymous
in
Politics