1. Locum, a swedish company sent out Christmas cards in 1991, with a logo containing a heart instead of "o" - it became
I (Heart) ***.
2. Matsushita Electric was promoting a new PC in US market and used its cartoon character Woody Woodpecker, with the slogan "touch Woody's Pecker".
3. The Swedish furniture giant IKEA thought of the name "Fartfull" for its new range of desks. Enough said.
4. "Traficante", an Italian mineral water company found a great reception in Spain's underworld because the word in Spanish means "drug-dealer".
5. Umbro, the UK sports manufacturer, had to withdraw its new trainers called "Zyklon" because it resembled the name of the gas used to poison Jews in Nazi concentration camps.
6. Honda introduced a car called "Fitta" in Nordic countries, which translated into "woman's genitals".
So much heck - how the hell should one decide on a Brand name then@
Also, translation services are pretty expensive. How do small online companies avoid?
2006-12-22
00:30:45
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4 answers
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asked by
quilm
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