Public diplomacy is the attempt of the government to shape the international political debate. Part of this is in finding the right signifiers that can be sealed in their meaning in a way that will appeal to a broad audience. Semiotics suggests that signifiers are both contextual and connotative, right? But does semiotics contain a theory of what drives these connotations, and if so, is it possible to use semiotics as an analytical tool by which to predict what signs will best appeal within a specific cultural context both now and in the future?
I know it's a bit of an odd question, and I'm just dabbling in my knowledge of semiotics, but hopefully someone out there can set me on a straight path.
Thanks for any help,
TJ
2006-08-21
08:20:38
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1 answers
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asked by
ishshtj
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Other - Social Science