Nathalie meet Julie in the street, she hadn’t see her for a long time…
N: I Julie, what a surprise, that’s a long time!
J: Hey Nathalie, how are you?
N: I’m fine and you?
J: Yes fine thank you!
N: I think that you made studies of marketing... what do you do now?
J: Yes, it’s true! Now I’m a market analyst and I work for a famous computer company
N: Market analyst?
J: Yes, a market analyst collects and analyzes data to evaluate existing and potential product and service markets. It is their responsibility to identify and monitor competitors and research market conditions or changes in the industry that may affect sales.
N: That’s seemed to be amazing!
J: yes, I love my job! And you what do you do now? Always medicine?
N: No, I have change; I have studied public relations, now I have an employment in a marketing consultancy.
J: It’s a big change! What is it precisely?
N: It’s a business which specializes in giving advices and support to companies about marketing and markets.
J: That’s great, what do you have like activities for the moment?
N: We work for a big project for a cosmetic company which would like to introduce a new product.
J: Could you tell me about it or it's a secret?
N: No I can’t but I can explain you the most important point we have to studies!
J: Yes, That interests me!
N: Good, first thing to study is the product
J: Goods and services
N: Yes, that it, the second most important area is place
J: The distribution?
N: Yes, the activity of moving goods from the producer to the consumer, after we have Process.
J: What does it mean?
N: It’s the interaction between people and systems at all stage
J: Ok, I see and what else?
N: Physical evidence, promotion and people.
J: Promotion and people I see but what does physical evidence mean?
N: This means any visual presence or signs suggesting the company.
J: Ok I see
N: I speak, I speak but what about you? Do you like your job?
J: Yes, it’s a very interesting job, at the moment I study the evolution of the portable computer on the market because my company want to introduce a new range of portable computer.
N: Ho! Could you tell me about this new range?
J: No sorry, I can’t
N: Oh…ok…I understand
J: and if we continue this discusion at the restaurant?
N: Good idea, let’s go
…
2006-11-05
01:08:05
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16 answers
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asked by
Anonymous
in
Higher Education (University +)