I'm just wondering why Graphic Artists, Web Designers, and Database Programmers do not advertise their small business in local Newspapers, Theatres, Mass Transit, and the like (eg AFFORDABLE, sustaining advertising). In my town, there are A LOT of these types of business, and very high quality, but none of them advertise. No one seems to know why, they say, "Well, my competition doesn't, so why should I?"
I have the capital to advertise my Database Programming/Web Design company, I have a sustainability plan for the advertising for 6 months, and it feels odd to have no competition in these channels.
Is it snafu? Is it a bad idea?
$600/mo would go to advertising in three channels, sure it's a lot, but preliminary ad budgets in previous months show this would pay off.
How can an idea make SO MUCH SENSE but no one is doing it?
2006-09-08
08:59:37
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7 answers
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asked by
James P
1
in
Small Business