Where I live in New Jersey, Continental Airlines had paid to have the Meadowlands arena named the "Continental Airlines Arena." I understand why Continental Airlines would want to do that, and I know why the Meadowlands arena authority would want to take their money, but why would broadcasters call the stadium "Continental Airlines Arena"? Doesn't that give this airline all sorts of publicity on the TV network? Does Continental pay every time someone mentions the name? Or does it get all this promotion free (except for the cost of naming the arena)?
2006-10-30
21:23:46
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5 answers
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asked by
Anne Marie
6