I'm trying to decide if advertising a service for travelers in in-flight magazines would be cost-effective. If one of these magazines' readership is, say, 2 million, is it conservative enough to say that 1% of those readers will answer my ad? (by "answer" I mean actually contact me about my service, not just look at the ad) If not, what would be a good percentage to work with. Remember it is a service for travelers and I would be advertising in in-flight magazines. Thanks!
2007-10-04
17:48:09
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2 answers
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asked by
pedrotp
1