McDonald's Makeover: Plasma Screens and Cafe Couches
Your local McDonald's, with its hard plastic seats, was designed to move customers in and out fast. But now, with mood lighting, trendy artwork and fireplaces, it will convey a new message.
After 50 years and billions of customers, the fast-food giant is getting a face-lift.
Plasma-screen TVs, soft couches, coffee tables and wireless Internet access are just some of the new features customers will begin to see at their local McDonald's.The iconic red or brown "double mansard" rooftops — designed to catch the eye of passing motorists — will be replaced by something more sleek and modern.The traditionally kid-focused, kid-proof, interior is now decidedly grown up. There's mood lighting, trendy artwork and fireplaces.
All 13,000 McDonald's restaurants in the United States will eventually get the McMakeover, half of them by the end of this year.
2006-10-21
09:11:18
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