Where does this sort of demographic group congregate in large numbers? If the market research shows that our product sells especially well to single, young (21-29), well-educated British women (University Graduates + Public School educations), from well-heeled backgrounds, what environments and which type of locales should we concentrate the heaviest advertising? Where does this demographic group congregate in large numbers so they are sure to be reached with advertising? What type of businesses does this demographic element have contact with more so than other groups? What type of neighbourhoods would this demographic reide in, and where would they work? Which media outlets would they prefer? What type of pubs, restaurants, etc., would this group be found in within most British cities?
Believe it or not, I'm told this is one of the more difficult demographic groups to reach because they are seen as fickle consumers.
Any help would be appreciated. Thanks!
2007-01-31
04:01:10
·
8 answers
·
asked by
Jumpin' Jack Flash
1
in
Other - United Kingdom