If I wanted to market a product to single, well-educated, wealthy 21-29 year old British women where would I..

Question

Where does this sort of demographic group congregate in large numbers? If the market research shows that our product sells especially well to single, young (21-29), well-educated British women (University Graduates + Public School educations), from well-heeled backgrounds, what environments and which type of locales should we concentrate the heaviest advertising? Where does this demographic group congregate in large numbers so they are sure to be reached with advertising? What type of businesses does this demographic element have contact with more so than other groups? What type of neighbourhoods would this demographic reide in, and where would they work? Which media outlets would they prefer? What type of pubs, restaurants, etc., would this group be found in within most British cities?

Believe it or not, I'm told this is one of the more difficult demographic groups to reach because they are seen as fickle consumers.

Any help would be appreciated. Thanks!

Answer 1

well, i think im one of those women, but for the fickle! So i hope this helpd - area central london, chelsea, kensington, knightsbridge, the city, regent street, south kensington, notting hill gate [some parts], mayfair. Restaurants - nobu / mayfair - zuma / knightsbridge - ok cant think of any more at the moment but i hope this helps.

Answer 2

You could consider some advertising in a quality glossy magazine. They have both expensive 'inside' or on the cover advertisements, which may not be suitable for you at this time; however the classified section at the back may be a good start.

Perhaps you could also try to get some editorial in a magazine to 'showcase' your product, as a descriptive paragraph or two can do wonders to really get the readers interested in purchasing the product.

There are many local magazines too, such as 'Living South', 'Limited Edition', 'The Guide', etc which are aimed at the local people and appeal to a broad range of women you have mentioned. Try searching on the Internet for local publications in the areas you wish to market to.

You could also approach reputable shops and sell to them maybe as a concession or on a sale-or-return basis.

Good Luck

Answer 3

gymnasia.

You are right about this lot being fickle, they are also astonishingly naive.

Any magazine which features Hollywood movies would get to them.

Marks and Spencers have a late opening for their food dept on a thursday night and you see these people in droves.



They spend unusually large amounts of time on line so prehaps the internet would be a good way to reach them.

Answer 4

In London, try marketing it in central London.. Knightsbridge, Kensington, Chelsea, Notting Hill, Holland Park, Primrose Hill, Islington, Hampstead, the City, etcetc. Try it at places like Fresh & Wild, Harvey Nichols, Selfridges, etc where they are likely to shop.

Answer 5

You assume you need to go to them - but you could run direct mail (easy source data lists with these demographics - or list broker will) and other interactions (email/web viral) that would bring them to you.

If you want to go with the former you can look at engaging some media event company to put on show at many of these locations. They could also advise you re locations.

Answer 6

i do not imagine its incorrect, yet she is at an exceedingly different position in her existence than you're. She is at an age the position maximum women human beings (perchance no longer her) have become married and makin' toddlers. Her "organic and organic clock" is ticking... as its more effective risky for a lady to get pregnant after 35. yet for all i understand, she might want to correctly be unable to have children and perchance is mild-years from wanting to wed. the point is, that in case you 2 are in a position to artwork by potential of the variations that you've, it may exercising consultation for you. At your age, maximum men basically pick to social gathering, and hang around with their friends all day. they pick to play video games or do their interests. yet at 29, your female friend is going to desire a guy who's in a position to do his percentage around the homestead and not in any respect whine about it. she is going to desire a guy who can help himself, a useless ringer for she does. it will be not basic so that you'll be able to be the guy she needs you to be, is all i'm truly attempting to say. And the age hollow will decrease as you become older. it will be not basic, yet in case you want her and also you pick it to exercising consultation, you'll make it take position.

Answer 7

Noticeboard at Morrison's?

Answer 8

take a body building course and open a massage parlour.

tee hee