Drafted the topic as below, can anyone gives me some comments on it, or any modification is needed??
Proposed Topic Area
- How can McDonalds be a fast food leader in Hong Kong
Overall direction
1) History and structure of McDonalds
2) What is the market position of McDonalds in Hong Kong
3) Discuss how well McDonalds has worked as marketing strategy by analysing the profit and loss figures for.
4) Why does McDonalds feel the need to change service (competitior comparison like KFC)
5) How to keep their business like geographical, image aspects of adapation, survival strategies
Background details
1) McDonalds act as fast food leader in Hong Kong because they spent money in promote more service to suit any kind of people
2) They provide healthy eating
3) It has responded to the demand for multi-national companies to lead the way in recyclable packaging of their products
2007-02-08
14:16:21
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5 answers
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asked by
p1c3h5
1