Dissertation Topic (urgent)?

Question

Drafted the topic as below, can anyone gives me some comments on it, or any modification is needed??

Proposed Topic Area

- How can McDonalds be a fast food leader in Hong Kong

Overall direction

1) History and structure of McDonalds
2) What is the market position of McDonalds in Hong Kong
3) Discuss how well McDonalds has worked as marketing strategy by analysing the profit and loss figures for.
4) Why does McDonalds feel the need to change service (competitior comparison like KFC)
5) How to keep their business like geographical, image aspects of adapation, survival strategies

Background details

1) McDonalds act as fast food leader in Hong Kong because they spent money in promote more service to suit any kind of people
2) They provide healthy eating
3) It has responded to the demand for multi-national companies to lead the way in recyclable packaging of their products

Answer 1

Your plan outline is good.
Having been to Hong Kong I know they are the leaders in this market with around 200 outlets. They use bright cheerful adverts on TV and offer prizes of money and MP3 players. This of great interest to Chinese people who like to gamble
I would agrue that the market is near saturation point and so to keep their lead they need to make their business more attractive to the local population instead of trying to offer a westernised food. They do offer some more typically Chinese items on their menu

Answer 2

McDonald's don't provide healthy eating - see 'Supersize me'. Their salads often have as much fat as a big mac.

McDonald's founder says that their main business is Real Estate!

Answer 3

what course are you doing?
What you have written seems like a plan and acceptable. Not that interesting to read about MacDonald's but it will perhaps serve a purpose for your course

Answer 4

Sounds like you are doing well. Through in all the researched details you can.

Answer 5

McDonald's has an apostrophe.