Geograpic segmentation; segmenting of consumer accouding to their place of residence, target consumers in a cetain town region
or country.
Demographic segmentation; segmenting consumers according to their age, gender, family size, income, education or occupation.
Psychograpic segmentation; segmenting consumer according to there personality, lifestyle and social culture.
Behaviouristic segmentation; buying behaviour eg; usage rate, benefits wanted, loyalty, purchases occurrence and attitude towards buyers.
2006-08-26
01:24:43
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1 answers
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asked by
fancy face
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