There are two men in the ad in an apartment together and no one else, no girls. We see the younger guy helping the older one download tracks for his iPod. Then, a voice says:" This Christmas buy HIM Gillette Fusion." Then we see the younger guy standing in the doorway of the bathroom watching the older guy shave! You could say they're related, but it looks odd for one guy to watch another guy shaving. They look like a gay couple.
There was an old rule when advertising men's products. You always showed three guys together instead of two in case people thought they were gay. I'm just wondering if this is the first time a company has started to target the gay market, even if it is indirectly (they don't say the guys are gay, but they very heavily imply it).
2006-12-24
00:18:54
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10 answers
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asked by
Anonymous
in
Other - Advertising & Marketing