i have this assignment to set an alternative marketing stratgy for a product.
2006-12-23 10:08:53 · 4 answers · asked by tHe 0Ne 1 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Alternative marketing is an unconventional way of performing promotional activities on a very low budget. Be creative and devise unconventional methods of promotion. Also research "guerilla marketing."
2006-12-26 05:02:58 · answer #1 · answered by jon 2 · 0⤊ 0⤋
Read a book on Project Management.
Alternative Marketing is finding a solution to a problem that exist; such as marketing a new product to the public.
There is a lot of infomration on this subject, but a book I read called Project Management by Gary R. Heerkens might be able to help you. You can pick it up anywhere books are sold.
I realize its knid of off topic, but knowing this stuff will answer your questions and a whole lot more.
2006-12-30 17:05:02 · answer #2 · answered by CrazyAces 2 · 0⤊ 0⤋
Emotional Direct Response Marketing
www.emotionaladwriting.com
Good luck.
2006-12-23 20:27:26 · answer #3 · answered by Anonymous · 0⤊ 0⤋
I bet your instructor requires a textbook for this course. READ THE BOOK.
Or do a search on this term in Google.
2006-12-23 18:13:11 · answer #4 · answered by Richard E 4 · 0⤊ 0⤋