What to you think of the RJ Reynolds TV ads that tell adults to talk to their kids about not smoking?
At some point in time, all current smokers will be dead - trust me on this. Does it make sense that a big tobacco company would say 'future market share, don't buy our product'?
Of course not.
By the way, outside of the US, advertising regulations are much more lax. The tobacco companies are doing a very effective job targeting teens (especially young women) in Europe and Asia.
If one child is spared by a 'don't smoke' message, then the campaign is worthwhile. But it isn't about that.
It's about a megacompany wrapping the cloak of good corporate citizen around themselves (to comply with US ad laws) while exploiting the same (and bigger) audiences in foreign countries.
Is anyone outraged by this spin?
2006-07-19
14:12:50
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6 answers
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asked by
Joe D
3