Reciprocity
a marketing tool where you give people something of value for free, they reciprocate by purchasing your product or service.
Ex. "get a free camera when you subscribe to our magazine for two years."
No credit card requierd
"one month of free Internet service"
." If the Internet service performs well, the prospective customer feels an obligation to sign up.
Scarcity
There is a limited amount of the item available. After those are gone, the item will not be available. "urgency" implies Scarcity. For example, "this offer will be honored only for a limited time".
Commitment
A prospective customer makes that first commitment towards purchasing the product by requesting the free information. The free information they receive is designed to entice them to take the next step.
Have you ever been tricked by any of these scam and what do you think tricked you?
2007-02-25
10:12:24
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8 answers
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asked by
Anonymous