A company is not selling the volume it needs to. A car dealership. It's advertising expenses are $200 PNVR (per new vehicle retailed), but the regional average (where the region is doing better with volume than the dealership in question) is $800 PNVR. Obviously, the suggestion is to increase the ad spending, but it also seems like the dealership in question, that is not performing as well, is minimizing it's expenses, which may also be the smart thing. I'm trying to get my head around this. Advertising/business pros, help!!!
2007-08-15
07:34:53
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6 answers
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asked by
rlfesty
3