Can a PC virus-removal business succeed? How would you approach marketing?

Question

I have a computer science degree and a vision of providing a virus-removal service to local customers. Plenty of home-computer owners are infecting their computers with viruses and spyware every day, and they only need to know that my business exists. How can I effectively advertise to such a market? Do you think such a business is viable, when it targets such a specific service?

Clearly, I have competition from the national guys who provide in-home service. I would distinguish myself by specializing in virus and spyware removal. Also, I would lease an office if this would sufficiently help with perception of legitimacy.

Answer 1

Sounds like a somewhat narrow focus for a business. You might want to consider providing much broader services.

Answer 2

2