I need to design a regular-sized (8 1/2 x 11) advertising flyer (printed on both sides) that will be folded in half and mailed. Folding the page in half horizontally, there will be a photo on the front, a full page of information inside, and the back will be the address/postage area.
My question: should the flyer open to reveal the inside information from the photo side or from the address side? For example, when my customer opens the flyer, should the inside text be oriented so the customer looks at the photograph on front and then opens the flyer to read the inside, OR should the customer view the postage area and then open the flyer to read the inside?
I know this question relates to whether you flip on the vertical or horizontal edge when printing 2 sides. Is there an industry standard? Thanks for your help.
2007-06-16
07:23:31
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4 answers
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asked by
Laura
1
in
Other - Advertising & Marketing