I need to design a regular-sized (8 1/2 x 11) advertising flyer (printed on both sides) that will be folded in half and mailed. Folding the page in half horizontally, there will be a photo on the front, a full page of information inside, and the back will be the address/postage area.
My question: should the flyer open to reveal the inside information from the photo side or from the address side? For example, when my customer opens the flyer, should the inside text be oriented so the customer looks at the photograph on front and then opens the flyer to read the inside, OR should the customer view the postage area and then open the flyer to read the inside?
I know this question relates to whether you flip on the vertical or horizontal edge when printing 2 sides. Is there an industry standard? Thanks for your help.
2007-06-16 07:23:31 · 4 answers · asked by Laura 1 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
The customer should look at the postage side first, and open to the photos and text.
The reason is that the outside of the flyer will get excessive wear and tear in the mail, and you want a fresh, clean look to your presentation. By the time they get to the back page (bottom of the postage side) the wear and tear won't matter as much.
2007-06-16 07:29:14 · answer #1 · answered by Stuart 7 · 0⤊ 0⤋
If the photo is on the "front" and the address is on the "back" when folded, then the flyer would be opened from the photo side. You would print in "landscape" mode to make the photo/address side, and either "landscape" or "portrait" on the information side, as is appropriate for your layout of that side. If the inside is in "portrait" orientation, it should be printed so the piece is rotated clockwise to turn it right-side-up. The fold would be parallel to the smaller dimension of the sheet. Trust me, you will have to experiment to get it right.
2007-06-16 07:40:47 · answer #2 · answered by Tony 4 · 0⤊ 0⤋
I would fold it into 3 equal sections vertically to make it look neater...your front side is your intro with a photo...inside would be basic info & photos with information, and you could even continue to the first back flap of the brochure...finally your back center will include postage area, address, contact info.
2007-06-16 07:48:32 · answer #3 · answered by Robert R 3 · 0⤊ 0⤋
Your front panel should open to reveal the top of your flier. Also, your mailing panel should be printed head-to-toe with your front panel, so that the closed (folded) edge of your flier can go through the mail sorters (plus you only have to seal it in the middle).
2007-06-19 12:32:51 · answer #4 · answered by Anonymous · 0⤊ 0⤋