It may be a great ad...but then the network, TV station or cable company RUINS it by playing it AD NAUSEUM...and I just think the advertisers must not watch TV that much and leave all the decision making to the ad agencies who make more when the ads they create come with big promotion budgets to absolutely SATURATE the market.
I'm getting fed up, though, with so many saturation campaigns. I think a lot of advertisers are just ruining television now. The proliferation of so many cable channels has brought a lot of change...some good, but also a lot of bad because there is so much competition now for leisure time with the advancement of internet as an entertainment alternative. So the response is to pound the viewing audience with so many repetitive messages wherever you can find them, and I for one, just don't like it. It's taking the whole medium of television down.
2007-12-16
06:29:40
·
3 answers
·
asked by
John S.
5