I am writing a white paper on the consumer magazine publishing industry (Time, Economist, People etc.), and need some statistics.
QUESTIONS:
1) How many magazines does an average reader subscribe to?
2) For readers who subscribe to more than one magazine, what is the genre mix. E.g. do people subscribe to magazines focusing on the same topics e.g sports, or are topics completely different without any overlap?
3) What is the typical readership time spent by a reader on a magazine article (print and online) and a blog - for "similar" content of course?
4) What are the typical page views or lifetime of a blog and magazine article before it dies down?
5) What is the typical conversion rate for ads in a magazine (print
and online articles) and a blog?
If you have any questions or need further clarification, just let me know.
Happy hunting!
2006-06-13
21:06:52
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2 answers
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asked by
perfdoctor
1