2007-12-27 14:52:06 · 4 answers · asked by Anonymous in Food & Drink ➔ Beer, Wine & Spirits
For macro beers like Budweiser and Natty the "Ice" term generally means that their is a higher alcohol content. Its not much, maybe a difference of 4.6 abv and 5.4 abv. "Light" is self explanatory but the "Ultra" is honestly just a marketing scheme. The main target for Michelob Ultra is women and the term is intended to imply great taste and low calories.
**And I'm not implying you are girly if you are a man drinking Michelob Ultra, its just that women really are the targeted consumers**
2007-12-27 19:50:44 · answer #1 · answered by Chris G 1 · 0⤊ 0⤋
Michelob Ultra! I have heard it be called a girly beer, but I think that is because it used to be advertised as a low carb beer. It has a great smooth taste and doesn't leave you feeling that beer bloat feeling.
2016-04-11 04:29:55 · answer #2 · answered by Donna 4 · 0⤊ 0⤋
That's all one class of beer - the 'water' class. Next step up is things like Pete's Wicked, Fat tire, Killian's Red, Sam Adams. You know, things you can actually taste.
2007-12-27 15:17:38 · answer #3 · answered by KC 7 · 1⤊ 0⤋
advertising
2007-12-27 14:56:05 · answer #4 · answered by ole man 4 · 0⤊ 0⤋