The catch phrase "57 varieties" had nothing to do with the actual number of varieties produced by Heinz - in fact when the phrase was introduced they had over 60 varieties(including plum pudding, strawberry preserve, India relish, olive oil, spaghetti, euchred pickle, currant jelly, chili sauce, peanut butter, and celery soup). Rather, Heinz was riding an elevated train in New York when he spied an advertising placard in the train car promoting "21 styles" of shoes; struck by the concept, and recognising that catchiness and resonance were far more important qualities for a company slogan than literal accuracy, Heinz cast about for the perfect number to use for his own company's version of the phrase.
Settling on fifty-seven, Heinz soon put the number to work, and within a week the sign of the green Heinz pickle bearing the words "57 Varieties" was everywhere Heinz "could find a place to stick it."
Today the product line includes more than 1,100 items, but over the years the number 57 had permeated almost every aspect of the Heinz corporate culture. Besides being a company slogan, it appeared in the name of one of their best-selling products (Heinz 57 steak sauce), their mailing address (P.O. Box 57), and their phone number (273-5757).
Up until the 1950s anyone who wrote to Heinz about an upcoming 57th birthday received a free case of Heinz products, and in 2001 Heinz paid $57 million to have the new home of the Pittsburgh Steelers football team dubbed Heinz Field.
2007-11-14 06:26:34
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answer #1
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answered by barracad 2
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Beanz were not number 1, the first product was Horseradish
2007-11-14 06:37:04
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answer #2
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answered by Fred3663 7
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