need a tag line !?

Question

i am redoing my web site. i have a moving company ( commercial and residential )
looking for a quotation by someone known to use it as my tag line.
quotations are sought but please feel free to thrown in what ever you have.

thanks in advance

Answer 1

I work in advertising and have hated taglines. Companies do not understand that besides taglines, you need to put together a list of services/products that support it.

Most successful taglines captures the soul of the consumer need. Eg. FedEX - we live to deliver. That's because in research, the consumer concern we found was ability to deliver on time. And not only that, consumers want us to deliver whether it floods, snows or fire! After all, these days we don't do much mail except legal documents or samples.

Quotations are cheesy as it is not scientific enough.

I believe the biggest consumer concern about moving is: breakage. Confirm this via e-mails to existing customers to research the finding. Always use your base.

If breakage is the key. Then work your message around it. Eg. We break, we pay. Get to the crunch of it. Sometimes people say generic things like proper handling when what they meant was: don't break my stuff!

When you decided on the concern, and tagline, then you need to develop products around it. Eg. Insurance to cover breakage to be bought by your firm to cover this. And you let people know you're doing this as a selling point. Of course, you can work the numbers in your pricing but not tell them! Packing - explain how you pack and how you protect stuff. It's an opportunity to 'sell up' Again a great selling point and reassurance to the buyer. Good luck.

Answer 2

Always first on the move (doesn't show up verbatim in Google, either)

Mooove (use a cow)

Also try:
http://www.quotationspage.com/search.php3?homesearch=moving&startsearch=Search