Any book or website recommend for branding strategy ?

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Any book or website recommend for branding strategy ?

2007-11-11 12:41:18 · 2 answers · asked by pzlian 2 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing

2 answers

if you are a small company...your marketing budget will be better spent communicating "why" you are better than the competition.

when your a small business...

"being the clear choice" is much more profitable than being "widely familiar"

2007-11-11 17:29:04 · answer #1 · answered by Anonymous · 0⤊ 0⤋

"Positioning" by Al Ries and Jack Trout. It is a marketing classic and the 'bible' on this subject.

Another, more recent book, by one of the above authors is "The Origin of Brands" by Al and Laura Ries.

Best wishes and good luck.

2007-11-11 16:51:45 · answer #2 · answered by Doctor J 7 · 0⤊ 0⤋