In regards to marketing, what's the difference between micro and macro influences?

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In regards to marketing, what's the difference between micro and macro influences?

Thanks!

;-)

2007-11-11 04:51:08 · 2 answers · asked by Whatchulookinat? 1 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing

2 answers

Micro would be specific (eg. a sinlge individuals) response to the advertising ... for example, a person is more likely to buy cold/flu medicine when they personally have a cold or the flu)

Macro would be the 'overall' response .. for example, more cold/flu medicine is sold during the autumn / winter ...

2007-11-11 22:52:35 · answer #1 · answered by Steve B 7 · 0⤊ 0⤋

Macro is wider. Has indirect influence on everyone not just me. Example: Government regulations, rainy day

Micro: Are more specific. Direct affecting me. Example: Strike, good management expertise.

2007-11-15 07:55:19 · answer #2 · answered by K 3 · 0⤊ 0⤋