Do european people (esp. Scandinavian) like Indian cuisine?

Question

I want to open an Indian Restaurant in Sweden, in smaller city. But I want to know more if there are really many people like Indian cuisine.

Do you like Indian food? Which one is your fave? Will you go to Indian restaurant once a week or once a month?

Do you think it is a good business?

Any comments will be greatly appreciated.

Answer 1

Why are you asking us?

Our response will not reflect the location you're looking at. It sounds like you're actually in the small town in Sweden and you need to research your potential clientele.

Good business calls for planning, a business plan and finances/budget.

What's the location like?
Is the place on a major street or a less traveled side street?
How do you plan to attract customers - advertising, word of mouth, open and hope people show?

Asking us this question is irrelevant to your situation since we will not be able to go to your restaurant.

Answer 2

I am from the Netherlands and every smaller city has at least one Indian restaurant and I think they often have the most varied options that suits most tastes. So the diversity of Indian food will be in your advantage to attract a diverse customer base. Though I like the Indian cuisine, I only visit Indian restaurants a few times a year and more often in Amsterdam than in my own town because the diversity of Indian regional dishes is higher in Amsterdam. The location is often very important for the number of customers, since I have seen many restaurants, including Indian restaurants dissappear within less than one year because of an unattractive location. If it is a town that receives tourists, a location in an scenic part of the city centre might attract more customers. Because there are many good supermarket dishes nowadays, it is often primarily the authenic atmosphere and superior quality of food that attracts customers.

I think it really depends on the local restaurant scene and local tastes if your restaurant will be a success. What kind of other restaurants are there that offer competition, like other exotic restaurants? I also think that if it is a progressive city with a University or College the likelihood to prefer new cuisines is much higher then in a typical provincial town. The more high educated people with busy jobs, the higher the change of regular customers. I do not know if you already live in the particular city in Sweden, but if you want to have some clear answers to these questions an idea would be to approach an educational institution to execute a free market research by students so you can also see which segment is most appropriate in terms of prices and interior that is needed for the restaurant.

I should also contact other Indian restaurant owners in smaller Swedish cities to ask for their experiences.

Answer 3

I'm Swedish and I like Indian food. I don't actually live in Sweden anymore though... I had never tried it until I moved to England 10 years ago. There were not that many Indian restaurants around before I left. There are quite a few now, and I know my brothers who still live in Sweden go quite a lot, more for take away than to sit in. If you have take away/delivery options I think this would be popular, Swedish people don't go out for dinner that often, but I'm sure they would buy the food to eat at home. Or maybe a good lunch menu as this is a more common meal for people to eat out.

In terms of the menu i think a mix of mild and spicy dishes would be good. I prefer mild (Korma etc) while my brothers want fire coming out of their mouths... Chicken, lamb and prawns are all very popular - and make sure you have good vegetarian options, there are loads of vegetarians in Sweden!

Answer 4

I love eating Indian cuisine, but eat a pretty strict diet now. Even my water is filtered.

A smaller city though?

Maybe larger city and make it more trendy. Any Indian restaurant I ever liked and started going to went out of business.

Answer 5

i does no longer say that Indian foodstuff is the spiciest, or maybe that extraordinarily spiced is the important flavor in Indian foodstuff. I flavor savory, salty, tart, creamy, and candy issues when I consume Indian. different cuisines that use extraordinarily spiced seasonings with some frequency: Mexican, Thai, Malaysian, Korean, and specific styles of chinese language. Even some eastern ecu worldwide places have some heavily extraordinarily spiced stuff occurring. (Russian warm mustard? Ouch.) All of those cuisines have diverse types and tiers on spiciness looking on what the source of the "warm" is. as an occasion, mustard and horseradish can provide a plenty diverse sensation than do chili peppers.

Answer 6

I had a Swedish friend (she has since passed on), and from what she said, I gathered that Indian food is quite popular in Swedish cities. Like the person above suggested, make sure you have vegetarian options, since that is what Indian food is all about.

Answer 7

In almost all metros in Europe, there is an Inidan restaurant where Dosa n Vada are popular.

Answer 8

try to find out if they like spicy food some of them can stand it is to heavy for their stomach from What i know indian food is very spicy right?

Answer 9

my dad european i like indi food