when i go to your store the person always says 'hi how are you today' or they tell me about their specials (spend this much get this card). then they ask if i'm looking for anythin special and usually say ' if there's anything you need my name is ........ and smile.
2007-09-08 05:45:45
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answer #1
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answered by janice C 2
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Your job is not to make friends with customers. Your job is to make them feel welcome, assist them in finding lots of merchandise to buy, and WANT to come back to buy more merchandise.
Statistics show that when customers are greeted in a friendly manner when they enter a business, they feel more welcome and are more likely to stay longer browsing and shopping, they are more likely to spend more money, they are more likely to return, and because they feel like someone is interested in them (or at least aware of them,) they are less likely to try to shoplift.
(This should have been covered in your employee training, but let's move on.)
After you say something on the order of, "Hi, welcome to Limited, Too," try to ask the customer a question that cannot be answered with a yes or no answer. Do not say, "Can I help you?" Try one of the following, and use several variations of your comments/questions. If you say the exact same thing to people every time they come in, you will wind up saying in a rush or mumbling when you are tired. Your goal is to sound friendly and enthusiastic every time.
--Hi, what are looking for today?
--Oh, I love that top/purse/lipstick color you are wearing, we have some great pants/sweaters/whatever that will go great with that. Let me show you just this one thing.
--Boy are you lucky, we just got a great new shipment of (blank) in, you'll be the first to see it. Do you like a boot cut pant or straight leg?
--Are you ready for school to start/break/be over? We've got some great new things for fall/holidays/summer. What's your favorite color?
--What great height/figure you have. I know you can wear anything. Let me show you some (blank) that's new.
Do you get the idea? You are there to solve their clothing and accessory problems and suggest things that they just can't live without. Do not steer them right away to the sale racks in the back. Use sale items only as add on or fill in when the client has already selected something at full price and you feel they are nearly ready to stop looking. (Or if someone comes in and says they are on a limited budget, pick one or two full price items and pair with sale items. They will be grateful if you can make them look great and will be willing to try the store again.)
When you are not working, spend some of your own time in looking at the teen fashion magazines to see the trends and how the stylists are putting clothes together. (You might even take them to work, so that you can show customers how they can use Limited, Too, merchandise to achieve the same looks.)
Now here is the secret of the really great sales people. Carry a notebook and pencil. If someone is shopping and they aren't finding something they want, offer to call them when you get something that might work. Or if someone is buying a lot or is really interested in seeing the newest merchandise, offer to call them when you get the new shipments. Such as:
--This tunic you are buying would look really good with some dark jeans I know we will be getting in soon. Would you like me to call you when they're here?
--We're getting a quilted jacket/a long tie-front sweater/scarf set that would really finish off this outfit. May I call you when they come in?
Write down their first name and their cell number, repeat the cell number to be sure you have it down correctly. Write down a few notes to about what they bought, what they wanted, and what you promised to call them about. Write a few notes about their looks: age 17, short wavy brown hair, size 8, and so on. Be sure to date the notes and update them, noting when you have called them and about what merchandise. (This is best done with index cards and a small box with one card per customer, or a small loose leaf notebook with a seperate page per customer.)
Then go through new merchandise with a fine tooth comb and match new items with your customers, or when new things go on sale, or you haven't seen someone in a month. When you have some slow time at the store or just before your shift, start running through your notes and call these people and telling them about the one or two items you found (I've got the perfect argyle sweater in brown and purple to go with the cords you bought a couple of weeks ago.) Tell them when you will be there and repeat your name, and ask them to ask for you when they come in so you can show them the pieces you are calling about. After a few weeks of following this system, you should be making at least half a dozen calls before each shift.
If your manager is okay with it, offer to put the merchandise on hold for 24 hours with the client's name. Be ruthless about returning the merchandise to inventory after 24 hours--you don't want to miss another sale. And if the customers do come in and ask for you, they will feel like a million dollars about the service they are getting from you. At that point, they are in the mood, you can direct them to other merchandise and should be able to close another sale.
If after you have called someone on three seperate occasions and they have not responded or sounds unhappy that you have called, mark through them on your list and move them to the back of your filing system. Wait until the next big season change and make one more call to entice them in with new offerings. If that doesn't work, drop them from your list and focus on your repeat and newer customers.
Do this and you will be the top producing sales person in your store.
2007-09-08 13:00:03
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answer #2
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answered by smallbizperson 7
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