2007-05-10 15:59:57 · 5 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
It's like yesterday when you were at the dime store and saw those Trojan brand condoms for sale and you associated the extra small non-stretchable latex with the size of your man's piece.
2007-05-10 16:10:55 · answer #1 · answered by Bob 3 · 0⤊ 0⤋
I am thinking back to a marketing management class I took a few months ago. People are aware of certain brands such as Pepsi, for example. They recognize the brand, the product and the image. When the company introduces a new product people associate this product with the other products.
2007-05-10 23:04:59 · answer #2 · answered by Paige Turner 3 · 0⤊ 0⤋
Brand association consists of all brand-related thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that consumers can use to associate themselves to a particular brand.
2007-05-14 14:03:58 · answer #3 · answered by ssadeque 2 · 0⤊ 0⤋
the definition of Brand Association is anything that connects the consumers to the brand. this can include imagery, product attributes, use situations, organizational associations, brand personality and symbols.
2007-05-10 23:27:43 · answer #4 · answered by MysticCat 4 · 0⤊ 0⤋
There are varying degree's. The first example Pepsi is valid, you instantly think of the product, but there are a few ultimate examples in the world today.
How many times have you heard someone ask for a Kleenex? Actually, that's a brand, but so prolific in the market it has replaced the actual name of the product, facial tissue, for many people.
2007-05-10 23:10:28 · answer #5 · answered by mike1985x 3 · 0⤊ 0⤋