English Deutsch Français Italiano Español Português 繁體中文 Bahasa Indonesia Tiếng Việt ภาษาไทย
All categories

Id be grateful for suggestions on this one as I need to draft some letters that are 'thought provoking' to its reader. So the first few lines must grab attention.

Im hoping for a real mix of suggestions so havent said what the letter is about.

The letters are:
* asking for help with something
* possibly asking to investigate a matter
* to someone who receives many letters or many like this
* to people who have the influence on decision makers

2007-03-25 09:53:15 · 3 answers · asked by huniluva 2 in Education & Reference Other - Education

3 answers

Try MSN Templates "Sales Letters" as they usually have to grab attention in the first sentence. See link below.
It's hard to make suggestions without knowing the content that will follow the opening sentence.
Most copywriters begin with a benefit-characteristic sentence as this makes a claim and supports it with a fact, e.g., Your company will save thousands with our software because it writes letters as you dictate them.
"Your company will save thousands" is the benefit they get from the software and "because it writes letters as you dictate them" is a characteristic of the software.
Another example is: "Your feet will feel comfortable all day because our shoes are made of genuine leather with comfortable linings to protect you."

A mistake is to put the benefit after the characteristic because it raises sales resistance. To distinguish benefits from characteristics, a benefit tells you what the customer will get out of it and will only get it after they have bought. A characteristic might sound like a benefit but it is inherent in the product and is always there whether the customer buys or not, e.g., the software writes letters as you dictate. It always does this. But the benefit is "saving thousands" which you only get if you buy the software.

Give us a bit more detail and we might be able to help you more.

2007-03-26 01:14:08 · answer #1 · answered by halifaxed 5 · 0 0

i'm writing to inquire approximately applying your valued perception in assisting others, to make an substantial difference. Your voice, can exchange and shape judgements. there are such lots of worth motives to handle. i'm purely soliciting for a evaluation of 'this present day count' because of fact i think of useful persons that are in touch adequate to accomplish that earnings maximum each physique. Spelling for 'sentence'. i individually get exhilaration from some time and attention.

2016-10-20 10:35:50 · answer #2 · answered by ? 4 · 0 0

HELP! - I need somebody!

HELP! - Not just anybody!

(Lennon - 8th June 1965)

You could maybe use a 'Beatles style' font to foreground the text?

Oh yes and make sure you double check all your spelling - sentences has 3 'E's!

2007-03-25 11:54:13 · answer #3 · answered by Tatsbabe 6 · 0 0

fedest.com, questions and answers