can any one give me some information on amul. of anand.
2007-03-12 18:10:45 · 3 answers · asked by newoldyaqb4u4u 1 in Food & Drink ➔ Vegetarian & Vegan
Amul, formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.41 million milk producers in Gujarat, India[1]. It is based in Anand town of Gujarat and has been a sterling example of a co-operative organization's success in the long term. The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world. It is also the world's biggest vegetarian cheese brand [2].
Amul's product range includes milk powders, milk, butter, ghee, cheese, curd, chocolate, ice cream, cream, shrikhand, paneer, gulab jamuns, basundi, Nutramul brand and others. In January 2006, Amul plans to launch India's first sports drink Stamina, which will be competing with Coca Cola's Powerade and PepsiCo's Gatorade [3].
Amul is the largest food brand in India with an annual turnover of US $868 million (2005-06) [4]. Currently Amul has 2.41 million producer members with milk collection average of 5.08 million litres/day. Besides India, Amul has entered overseas markets such as Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries. Its bid to enter Japanese market in 1994 had not succeeded, but now it has fresh plans of flooding the Japanese markets [5]. Other potential markets being considered include Sri Lanka.
Dr Verghese Kurien, the chairman of the GCMMF, is recognised as the man behind the success of Amul.
2007-03-12 18:23:29 · answer #1 · answered by Anonymous · 0⤊ 0⤋
the form call Amul, sourced from the sanskrit word Amoolya, skill effective. It replaced into stated by way of a high quality controls expert in Anand. some cite the beginning as an acronym to (Anand Milk Union limited).
2016-10-02 01:01:57 · answer #2 · answered by ? 4 · 0⤊ 0⤋
It make good quality product like milk ghee, Butter and chocolate and Ice Cream
2007-03-12 22:22:59 · answer #3 · answered by ruchi s 3 · 0⤊ 0⤋