2007-03-09 03:08:49 · 18 answers · asked by photoguy1967 3 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
It sure does. We should be able to return the old product and exchange it for the new.
2007-03-09 03:10:58 · answer #1 · answered by Barkley Hound 7 · 0⤊ 3⤋
New and improved is a great phrase because it has no meaning but it sounds good. How can something be "new," that is, it never existed before, and at the same time "improved" implying that it DID exist previously?
But an improvement doesn't mean the older version was sub- par. It may mean that the new product incorporates technology that wasn't available when the original model was introduced.
2007-03-09 16:20:42 · answer #2 · answered by fredrick z 5 · 0⤊ 0⤋
When “mature” products start lagging a little in sales, companies often add the words new or improved to spark new interest among customers. Something DOES have to be different to legally use those words and companies are limited by laws in the amount of time that they can call a product new and improved. When I first learned this the time constraint was six months.
Is it better or not? Well, that is entirely up to you.
2007-03-09 14:10:40 · answer #3 · answered by BR 3 · 0⤊ 0⤋
not really..it means the original product was good enough for its time and the technology and usage of its time. but changes have been made to keep up with the usage. We always want more and product marketers play on that.
take for instance cell phones, when they came out they were best thing since sliced bread for their time. Now they are improving daily to suit the needs of users in today's world. Now who would be caught dead carrying a cell phone the size of a home cordless phone or better yet look at the rotary dial phone versus a blackberry. new and improved?
2007-03-09 13:18:47 · answer #4 · answered by edwarjd 3 · 0⤊ 0⤋
Most of the time it is a marketing ploy to breathe new life into an old product. Often, the "new and improved product" is not as good as the old one. Something was taken away from it so it is cheaper for the manufacturer to produce.
Here is an example: Kitchen appliances were formerly stainless steel. Now they are plastic. Plastic parts are cheaper to produce but they do not last as long. They break and scratch easily.
There are millions of examples like this. So beware.
Hope this helps.
amadeus
2007-03-09 11:44:55 · answer #5 · answered by amadeus 3 · 1⤊ 2⤋
Funny thing: a friend worked in a packaging company where they designed the shape, size and design on boxes for any number of products. Most of the boxes said, "New and Improved" on them. She asked what was different with the products and often it was the *packaging!* No change in the item. So...buyer beware.
2007-03-09 11:12:27 · answer #6 · answered by kerridwen09 4 · 1⤊ 1⤋
Improved in who's eyes? Likely if a manufacturer changes the box/recipe, it's going to affect their bottom line, not yours! Just watch these changes and compare it to the old version, I bet you they are selling you less product for the same price!
2007-03-09 11:11:57 · answer #7 · answered by Anonymous · 1⤊ 0⤋
The product was probably good to begin with, but the manufacturer found a way to improve the usability There's always room for improvement.
2007-03-09 11:13:42 · answer #8 · answered by Anonymous · 0⤊ 2⤋
Yes! If they have to improve it then the previous was inferior. Companies will do this to increase sales. Many times they have done nothing but change weight, color or packaging.
2007-03-09 11:12:19 · answer #9 · answered by Anonymous · 0⤊ 0⤋
NO it only upgrade version and improved other function
but still the same product .
2007-03-09 11:16:27 · answer #10 · answered by Anonymous · 1⤊ 1⤋
It could mean what is says - they have taken the existing product and renewed it. Technology advances mean that things can be improved.
Unfortuantly it is also a marketing ploy which means that there may only be minor changes!
2007-03-09 11:51:37 · answer #11 · answered by Biz Guru 5 · 0⤊ 3⤋