Is emphasizing cost-savings a better strategy to encourage people to use less energy?

Question

Is the touchy/feelly "Let's save Mother Earth for our grandchildren" strategy really working?

Answer 1

Rich folk don't give a hoot how much money they spend; consequently, they waste the most energy!

Sadly, the appeal to our grandchildren doesn't seem to be working either :(

One can only do what they can do by his or herself as well as educate others the merits of a responsible lifestyle.