Why do Soy Products always have advertisments with only Females?

Question

I"ve been a Vegeterian for 2 weeks already. I was looking for Soy Ice Cream and Soy Meatballs, every single advertisments have Females, only. Each time I browse the internet about Soy, it only have Female related material. Why is this?

Answer 1

Today, lots of the products and advertisments are about being healthy. There's a growing culture on health, nature, fitness, and well being. Soy Products are specially made for people who are aware of its nutritional properties, and who live a somewhat healthier life than the mainstream. So why the principal target are women? I think it's simple: Beauty.
There's a whole psychological message behind every advertisment that "connect the dots" between diferent concepts in our minds, and make us relate one thing to another. The last two decades where all about diets, aerobics, gym, being super muscular or super thin, but that just brought frustration for most of the people. For the last years there have been a gradual change in mentallity (but not completely) and now its all about 'natural beauty', diversity, feeling good about yourself, no matter what size you are, but most important, that real beauty come with being healthy. If you eat well and just be somehow active, you will have better hair, better skin, have a "beautiful healthy glow" on your face, etc. So instead of selling a diet pill or a workout system, they're selling a way to be beautiful on the inside so it can show up on the outside. Remember that in general, women are more aware of looks than most men. And because our brains have already being trained on relating health with beauty....a soy product is perfect for women!

Answer 2

Well, there is that ad for Silk, which is soy milk, that has a family of cows, including the Dad in it... But generally I think most advertising for food products is geared to a female audience because they still do most of the shopping and meal preparation.

Answer 3

2 reasons.
1. Females tend to eat healthier then men. Most men advertisements focus on being macho with beer drinking and eating junk food.

2. Females are usually the primary grocery shoppers and cooks in the family. Since they are the ones making the decisions their usually that's who you would try to market too.

However as a man you should enjoy seeing women stuck on the products you buy ;)

Answer 4

I used to. i like the flavor of Soy milk and that i come across Tofu is extremely versatile so I had a minimum of three servings an afternoon (soymilk, pretend floor beef, delicate tofu). regrettably my physique hates me and has progressed a soy hypersensitive reaction so i won't be in a position to eat it anymore (i become already allergic to exploit). No, I even have under no circumstances had maximum cancers, different than my hypersensitive reactions I even have enjoyed solid well being.

Answer 5

Unless it involves cooking with fire, you will find that most food commercials involve women. This is because we still believe in many gender roles.

Simply, it is believed that women are going to do the grocery shopping, so they are catering to wives, moms and all those women who go out and buy food for the house. I am sure it also has a bit to do with soy being a healthier choice.

Answer 6

Because soy has so many health benefits for women, the ad agencies are targeting that demographic.
I'd be interested to know why you care-you're not being restricted from buying it.

Answer 7

chicks are hot, i think manybe more chicks drink soy milk then man, which should change soon, i mean it's soy milk, in other countrys they dont' have cow milk, just soy milk and er, no cancer

Answer 8

Gee, all the women answering say they're being targeted. As a male I always thought it was like the beer ads. You know, use gorgeous women to attract my eye.

Answer 9

Silk Milk has that male cow in it's commerical.

Answer 10

Most lactose intolerant people are women; i can't really say about vegetarians but women are usually more sensitive and realize what happens to animals so they stop eating them. Also soybean products are scientifically proven to be feminie products, they can make you gay.