Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover, and relatively low cost. Consumers generally put less thought into the purchase of FMCG than they do for other products. Although the absolute profit made on FMCG products is comparatively small, they are generally sold in large numbers. Hence profit in FMCG goods generally scales with the number of goods sold, rather than the profit made per item.
The FMCG product category generally includes a wide range of frequently purchased consumer products including toiletries, soaps, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products and drinks, although these are often categorized separately.
FMCG products can be thought of in contrast with consumer durables, which are generally replaced less than once a year (e.g. kitchen appliances).
Three of the largest and best known examples of Fast Moving Consumer Goods companies are Nestlé, Unilever and Procter & Gamble. Examples of FMCGs are soft drinks, tissue paper, and chocolate bars. Examples of FMCG brands are Coca-Cola, Kleenex, Pepsi and Believe.
A subset of FMCGs are Fast Moving Consumer Electronics which contain innovative electronic products such as mobile phones, MP3 players, digital cameras, GPS Systems and Laptops, which are replaced more frequently than other electronic products..
2007-01-16 03:00:08
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answer #1
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answered by Anonymous
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Fast Moving Consumer Goods
2007-01-15 22:35:29
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answer #2
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answered by Titan 4
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FMCG mean Fast Moving Consumer Goods, the items which move fast in the market and consumed on a daily basis, come what may, ie, like tooth paste, soap, detergents, cleaning items etc. these things every one require for baise hygine and up keep of a person. FMCG also includes food items both perishable and canned.
2007-01-17 01:18:41
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answer #3
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answered by sweety 2
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In the Fast Moving Consumer Goods (FMCG) sector, we have to act fast to translate ideas into new products. Our job is to identify how lives are changing so that we can create products that people enjoy, trust and use as part of their daily lives. Advertising and marketing have a vital role to play and we're constantly exploring new ways to use developing business channels, like the Internet.
We have deep roots in many countries and are actively involved in the societies in which we operate. Our companies are predominately run by local people who understand the needs and values of their communities. This helps us develop products that play a useful role in everyday life and help people look and feel good, whatever their tastes, culture or nationality. Many of our brands have international appeal while others are leaders in local markets.
Being part of our team means helping create products that 150 million people reach for every day. And it means having the resources and support to make an impact on a global and local scale.
2007-01-18 18:20:56
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answer #4
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answered by brady ewart 3
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Fast
Moving
Consumer
Goods
Ex - HLL, Colgate, Cadbury, ITC
2007-01-15 22:36:36
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answer #5
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answered by Raghav 4
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Fast moving consumer goods
2007-01-15 22:36:22
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answer #6
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answered by Fox 1
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Fast Moving Consumer Goods: They are called so because, they are the small iems bought by the consumer without much thought becauwse they fulfill our daily necessities.. from soaps to chips. the profit made per unit is less but large profits are made because they are sold in big volumes.
2007-01-17 04:18:42
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answer #7
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answered by anita 2
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This Site Might Help You.
RE:
what is FMCG?
Is it food,m ,consumer goods?
2015-08-18 21:03:15
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answer #8
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answered by ? 1
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itz Fast Moving Consumer Goods
itz nothin bt products which u use in ur daily life.
it cn range frm an toothpaste 2 a shampoo
or nethin itz just ur daily neccesaties
2007-01-15 22:53:29
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answer #9
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answered by cheeta 08 2
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F - Fast
M - Moving
C - Consumer
G - Goods
2007-01-19 02:31:26
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answer #10
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answered by apple 2
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