do people get nervous when buying a new car?

Question

im in sales and i was looking to improve on my skills with dealing with the general public to better serve them and have a better understanding the the buying patterns and what really makes them make a decison on making such a big purchase please give me some feed back if possible thank you chris b

Answer 1

As you well know most of us have to work really hard to afford a major purchase like a car. Sure they are nervous. Add the fact that most people look at car sales men, or all sales men for that matter, as not truthful. I was in sales and found it best to point out the interesting points. Be absolutely knowledgeable about what you selling and what your competitors sell, customers can sense when you are bluffing. Never put down the competitor, just point out differences. Something you put down the competitor about may come up on your product. Then step back and let the customers check it out, but stay close enough that they can get your attention if they have more questions.
Stay away from sayings like "Well to be perfectly honest...." subconciously that means you were not honest before.
Check with other sales places, like real estate offices, for training classes based on sales, sales is sales, just different objects.

Happy Holidays

Answer 2

Chris, Chris, Chris,

Think about it for a minute. Most people can't just reach into their pocket and make a cash transaction for a vehicle.

Most folks also know that you know the business better than they ever will. They also know that it is your goal to get the most money out of them as you possibly can with each deal.

In addition, there is always the possibility that what they are making a 3 to 7 year financial commitment to, might be a piece of junk and cause them mental and financial heartache.

Add that to the fact that most folks HAVE to buy transportation as opposed to wanting to buy something just because they have $20,000 burning a hole in their pocket.

Most folks want to trust their salesman, but how do you really trust someone who 1) has you at a disadvantage because he knows what the lowest fair price is for the car and you don't, 2) is trying to get as much money out of you as they can, 3) isn't going to be completely honest with me when it comes to closing the deal because honesty would reduce the profit on the sale or turn me away altogether, 4) is protected by the law, and the dealership's lawyers, and the auto manufacturer's lawyers should I be wronged in some way by the terms of the transaction, 5) negotiates on a daily basis and is much better at it than I am, and I generally hate negotiating.

I could go on and on, but I think you get the point. If you don't, I'll sum it up: Folks in your profession are generally dishonest and take folks for more money than they can generally afford. This is absolutely a general and stereotypical statement, but I bet you know more folks who fit the stereotype than not.

Looking at it from the picture I've just painted, why wouldn't a person, or couple, or entire family be nervous when entering a dealership to purchase a vehicle? Even when you aren't trying to take them for all they are worth, you really are.

Answer 3

Most people do get nervous. My wife can't stand to buy a vehicle. She hates the whole process. I on the other hand relish the challenge LOL. I treat it as a game of sorts. The seller is out to make the most money he can and I am out to get the best deal. I want to see how low I can get him and he doesn't want to give up as much profit as possible. Usually as long as the dealer negotiates with me and makes a few concessions we can make a deal, but the biggest turn off are these supposed no hassle dealers. You have to trust someone saying that this is the lowest price they can offer. I mean just how much are you making?? I won't even go to a dealership that uses that system.

Answer 4

Yes they do. there are a number of ways to improve yourself when it comes your job, as a manger, I have found that the local community college probably has the best choices and the cheapest by offering classes on consumer behavior, marketing, sales and service techniques, and others such as business ethics and laws classes. If you really want to be a great salesman, then I suggest that you go to you local college and get a degree in business management. It will also help with future job oppourtunities.

Answer 5

I quit buying new, and invest in Real Estate instead. For 19 years I was tied to payments, cause by the time cars are paid,they are junk. Now I only buy used Japanese trucks with cast iron engines.

Answer 6

yes i think everyone does this,for me it was the thought of being back in debt again for another five years ,i think that was what made me nervous after i got it home it wasn't so bad,but while your doing it,,you keep looking for a reason not to,,were all like that when it comes to spending money though,,good luck,hope this help,s.,,have a good x-mas.

Answer 7

I know one thing....I wish I would have known I was pregnant before I bought my new car. Sort of a bomber. 2006 Chev IMpala.

Answer 8

YES
YOU HOPE YOU HAVE BOUGHT THE RIGHT ONE